Our Impact
Our Benefits
Simple And Proven Business Model
Our streamlined system and hands-on training make it easy for franchisees to succeed while serving the best pizza and wings outside of NYC.
Expert Support And Experience
With 100+ years of combined expertise, our leadership team and long-standing franchise network provide unmatched guidance and support.
Strong And Protected Brand
Exclusive recipes, proprietary processes, and controlled sourcing ensure authenticity and make Sal’s nearly impossible to replicate.
Community-Driven Marketing
From grassroots sports sponsorships to major events, Sal’s invests in strong local and national marketing to drive customer loyalty.
Why Join The Sal’s Franchise Family?
Competitive Advantage
Sal’s offers a one-of-a-kind franchise opportunity built on Authentic New York pizza recipes dating back to 1975. We use exclusive U.S. ingredients, including New York-milled flour and New York blend mozzarella, to deliver unbeatable quality. Our simple, high-impact menu features massive 18” pizzas, wings, and classic sides. With comprehensive, specialised training from the Sal’s head office team and a proven model that’s extremely hard to replicate, franchisees enjoy strong support, loyal customers, and a brand that stands alone in the Australian market.
Become part of a brand built on heritage, hustle, and world-class pizza.
Marketing
At Sal’s, our marketing is built on one powerful foundation: positive word of mouth driven by an unforgettable in-store experience and unbeatable food.
We’ve built a passionate fanbase with over 16k followers across Facebook and Instagram, and we keep them engaged with promos, giveaways, and new product launches. Our “Spirit of Generosity” drives everything we do, like sponsoring local clubs. We’ve even served global icons like Katy Perry, Lady Gaga, and AC/DC. From grassroots activations to social media campaigns and strategic partnerships, we invest in marketing that builds lasting brand love and loyalty and we equip our franchisees to do the same at a local level.
Our Process
1. Initial Contact
Contact us and we can discuss your interest in Sal’s Authentic New York Pizza. We will send you a comprehensive franchise information pack to kick things off and to give you a further outline of who we are and how franchising works.
2. Complete Franchise Application
If you are keen to find out more we will arrange an initial call to discuss your interest. We will then ask you to complete and return a Franchise Application with some basic information about yourself, as well as an NDA so we can send further detailed information.
3. Let's Meet
Once we have received your completed Franchise Application and signed NDA, we will send a pack of further detailed information on Sal’s franchising system. Once you have had a chance to review we can arrange for you to meet with our franchise development team, where we will be able to discuss the details of any particular opportunity that you are interested in and discuss any detailed questions that you have.
4. Start Due Diligence
Now you’re getting serious! You will be asked to complete your own financial modelling - have your professional advisors (an accountant and a solicitor), review the opportunity, ensuring you are fully aware of your obligations and what’s involved with becoming a Sal’s franchisee.
5. Documentation
Once you confirm you are interested to proceed to formal documentation, you will be asked to pay a legal fees deposit. You will be provided with a disclosure document, a copy of the franchise agreement and details of the lease if available. This will start the 14 day review period where you will have a chance with your advisors to review the franchise documents, to ask any questions and to conclude formal negotiations prior to signing.
6. Sign the Franchise Agreement
If everything is in order, you will sign the Franchise Agreement, pay the initial Grant of Franchise Rights Fee, and become a Sal’s franchisee! Get ready to start your training and pre-opening preparation.
Frequently Asked Questions
What is the initial investment required to open a Sal's Pizza franchise?
The total investment to open a Sal’s Pizza franchise varies based on location, size, and existing infrastructure, but it generally starts at $299,000+. This does not include an Initial Grant of Franchise fee of $50,000+.
Do I need to have prior experience in the food industry to become a Sal's Pizza franchisee?
While prior experience in the food or retail industry can be advantageous, it is not a requirement. Sal’s provides an extensive training program designed to equip all franchise partners with the knowledge and skills necessary to operate their restaurant successfully.
What support does Sal's Pizza offer to franchise partners?
Sal’s offers comprehensive support, including:
- Training: A thorough induction program covering all aspects of restaurant operations.
- Operations: Ongoing assistance with day-to-day operations to ensure efficiency and quality.
- Marketing: National and local marketing campaigns to drive customer engagement and sales.
- Supply Chain: Access to exclusive suppliers ensuring consistent quality and cost-effectiveness.
How long does it take to open a Sal's Pizza franchise from the initial approval?
The timeline to open a Sal’s Pizzeria franchise typically ranges from 3 to 6 months. This period includes finalising location selection, lease negotiations, restaurant design and construction, and completion of the training program.
Am I required to work in the business, or can I hire a manager?
While hiring a manager is an option, Sal’s has found that the most successful franchises are those where the franchise partner is actively involved in the day-to-day operations. Active ownership leads to better management, customer satisfaction, and overall profitability.
What are the typical operating hours for a Sal's Pizza restaurant?
Sal’s restaurants typically operate for lunch and dinner, seven days a week, with weekends often going later to capture the evening crowd on nights out. However, operating hours can vary based on location and specific market demands.
What kind of returns can I expect from running a Sal's Pizza franchise?
Sal’s is happy to discuss existing restaurant revenue and profitability ranges and provide you with information to complete your own financial modelling. Whilst Sal’s has a strong operating model and systems including benchmarking, there are a number of factors that influence revenue and profitability. A passionate, hard working franchisee with exceptional customer and support office communication will be the primary driver of the level of success each store will enjoy.
How can I apply to become a Sal's Pizza franchise partner?
To begin the process, please fill out the franchise enquiry form on our website. Once submitted, a member of our franchise development team will contact you to discuss the opportunity further and guide you through the subsequent steps.
